Alertus Channel Partner Network: Q&A with Chris Stanley
By Kat Wilkerson, Content Marketing Specialist
For 20 years, Alertus has dedicated itself to creating emergency mass notification solutions that can be implemented anywhere and instantly activated. Since establishing our Channel Partner Network in 2015, we have built strong and mutually beneficial relationships with hundreds of national and international organizations.
We sat down with Alertus’ Vice President, Channel Sales – North America, Chris Stanley, to discuss our commitment to expanding our Partner’s mass notification portfolio and maximizing profitability.
Channel Sales and partner Network Expert
Name: Chris Stanley
Title: Vice President, Channel Sales – North America
Organization: Alertus Technologies
Chris has 25 years of experience in the life-safety industry and is responsible for the overall growth and strategy of Alertus’ North American Channel sales team. His focus includes building and mentoring the Channel Sales team and developing a Channel Partner Program.
Could you discuss why organizations should consider partnering with Alertus?
Alertus has been the leader in Unified Mass Notification for over 20 years, and we are just getting started!
The next chapter in Alertus’ journey is developing a new Channel Partner Program. Our team is looking for like-minded companies to lead and support program development while working together to protect the people we care about most. If you’re interested in joining or learning more, contact us.
Once established into our Partner Program, what can they expect from Alertus and an overall partnership?
Our new Partners can expect:
Sales Support
Sales & Applications Training (offered by Channel RSM)
Support of Channel RSMs at regional tradeshows
Support of Channel RSMs at demonstrations, lunch & learns, etc.
2-Year Product Warranty
Sales Engineering Support
Customer site walk-throughs when needed to ensure correct device layout
Support on end-user meetings/calls to answer more technical or implementation-related questions
Opportunity to earn additional pricing discounts based on activity and sales performance
Access to the best-unified mass notification platform in the industry, including hardware and software
Lead sharing
RMR opportunities
Marketing support, including access to the Alertus Partner Portal, which includes:
Case studies
Collateral for sales team members to share with end users/specifiers
White papers
Brand Guidelines: Tools to help Partners market Alertus to end-users
Ability to purchase Alertus demo equipment
Access to Alertus’ YouTube Channel for:
Research
Tutorials
Customer Testimonials
What sets Alertus apart from others within the industry?
Alertus differs from other mass notification companies because of our complete, multi-modal offering, including the four pillars of mass notification:
Facility-based Solutions
Retrofit Facilities with IP-Based Alertings
Enterprise & Network Based Solutions
Leverage Existing IP Assets
Outdoor/Wide-Area Solutions
Deliver Long Range, Clear Voice Alerts
Mobile Solutions
Simplified Personal Notification
What is Alertus working on to enhance their Partner Program? Additionally, what can potential and current Partners look forward to?
We are in the process of launching a newly designed Alertus Partner Portal. This new portal will grant our Partners access to collateral and branding materials to help their sales team promote Alertus more effectively with end users.
Looking forward, we will continue to add benefits to the program to help you differentiate yourself from your competitors — for example, an extended warranty program, a more robust training program, etc.
I am building our Channel Sales Team to provide our partners with the white glove service and support you need to grow your business!