By Kat Wilkerson, Content Marketing Specialist

For 20 years, Alertus has dedicated itself to creating emergency mass notification solutions that can be implemented anywhere and instantly activated. Since establishing our Channel Partner Network in 2015, we have built strong and mutually beneficial relationships with hundreds of national and international organizations.

We sat down with  Alertus’ Vice President, Channel Sales – North America, Chris Stanley, to discuss our commitment to expanding our Partner’s mass notification portfolio and maximizing profitability.

Channel Sales and partner Network Expert

Name: Chris Stanley
Title: Vice President, Channel Sales – North America
Organization: Alertus Technologies

Chris has 25 years of experience in the life-safety industry and is responsible for the overall growth and strategy of Alertus’ North American Channel sales team. His focus includes building and mentoring the Channel Sales team and developing a Channel Partner Program.

Could you discuss why organizations should consider partnering with Alertus?

Alertus has been the leader in Unified Mass Notification for over 20 years, and we are just getting started! 

The next chapter in Alertus’ journey is developing a new Channel Partner Program. Our team is looking for like-minded companies to lead and support program development while working together to protect the people we care about most. If you’re interested in joining or learning more, contact us.

Once established into our Partner Program, what can they expect from Alertus and an overall partnership?

Our new Partners can expect:

• Sales Support

• Sales & Applications Training (offered by Channel RSM)

• Support of Channel RSMs at regional tradeshows

• Support of Channel RSMs at demonstrations, lunch & learns, etc.

• 2-Year Product Warranty 

• Sales Engineering Support

• Customer site walk-throughs when needed to ensure correct device layout

• Support on end-user meetings/calls to answer more technical or implementation-related questions

• Opportunity to earn additional pricing discounts based on activity and sales performance 

• Access to the best-unified mass notification platform in the industry, including hardware and software 

• Lead sharing 

• RMR opportunities 

• Marketing support, including access to the Alertus Partner Portal, which includes:

• Case studies 

• Collateral for sales team members to share with end users/specifiers

• White papers

• Brand Guidelines: Tools to help Partners market Alertus to end-users

• Ability to purchase Alertus demo equipment

• Access to Alertus’ YouTube Channel for:

• Research 

• Tutorials

• Customer Testimonials

What sets Alertus apart from others within the industry?

Alertus differs from other mass notification companies because of our complete, multi-modal offering, including the four pillars of mass notification: 

• Facility-based Solutions

• Retrofit Facilities with IP-Based Alertings

• Enterprise & Network Based Solutions

• Leverage Existing IP Assets

• Outdoor/Wide-Area Solutions

• Deliver Long Range, Clear Voice Alerts

• Mobile Solutions 

• Simplified Personal Notification

What is Alertus working on to enhance their Partner Program? Additionally, what can potential and current Partners look forward to? 

We are in the process of launching a newly designed Alertus Partner Portal. This new portal will grant our Partners access to collateral and branding materials to help their sales team promote Alertus more effectively with end users.

Looking forward, we will continue to add benefits to the program to help you differentiate yourself from your competitors — for example, an extended warranty program, a more robust training program, etc.  

I am building our Channel Sales Team to provide our partners with the white glove service and support you need to grow your business!

Interested in Joining our Channel Partner Network?